There has been a lot of local SEOs talking about the big shake up in the local results over the past week. It might be related to a Google local search algorithm update (Google has not confirmed it yet) or might be some spam fighting efforts. But I am seeing both complaints about there now being too much local spam and also folks saying Google has cleaned up a lot of spam.
There are two threads at the Local Search Forums about the fluctuations and I spotted a number of posts on social, some I can share and some I cannot share (because they are not public) here).
Frank Watson shared this on Facebook joking “What has Google done to the Local Packs? This is a bit lucky for these guys.” Look at all those EZ Short Sales listings:
Phil Rozek in the Local Forums said:
The other comments about how the local results have drastically changed in the past week or so.
And this tweet:
Is Google doing some local spam efforts work or is something else going on? Did you notice any spam in your local searches recently?
Forum discussion at Local Search Forums.