So with the new Google mobile design and the favicons and this ad label, the local pack has also adopted it. It looks even more subtle and more like the organic results than ever before. Yes, while the main listings have this ad label, at least the organic results may have brighter favicons to differentiate them. But this local listings don’t.

Joy Hawkins shared a screen shot of one example on Twitter:

Here are some of the responses:

The more I see this black ad label in the search results, the more I feel disappointed in Google for crossing a line.

Forum discussion at Twitter.