The local SEO community has been tracking a Google local update since April 23rd and the truth is, even over the past couple of days, the Google local update seems as active as ever. So much so that Danny Sullivan of Google said he will look into it for a possible official Google comment.

Danny said on Twitter “I’ll check. The usual we’re always doing updates all the time applies, though.” This is when Joy Hawkins asked him if there was also a local update going on:

There is this ongoing thread at the Local Search Forums that I have been tracking for a while with discussion from the local SEO community on an update. Here are some quotes:

And much more.

Here is a chart from Darren Shaw of WhiteSpark showing the volatility in the local search results starting on April 23rd:

The BrightLocal tool shows it as well:

Again, no official word from Google on the local changes yet. And this is probably are unrelated to the May 2020 core update from yesterday – since that has been going on from an earlier date – but who knows….

Forum discussion at Twitter and Local Search Forums.

Update: May 8th and the rest of this week are pretty insane: