There are reports from some local SEOs that Google is pushing out previously held reviews in Google Maps. Some are seeing dozens, if not over a hundred reviews being posted to local business profiles in Google Maps, some dating back a year or more.

Amy Toman posted about this first on Twitter saying “Went to sleep with 101 GBP reviews, woke up with 107. Yes, it’s going to be a good day.” She even used a Lucille Ball GIF, that is big time:

Jason Brown also posted about this in the Local Search Forums where others are noticing this as well. Here is what some said in that thread:

It seems the email notifications of these reviews are somewhat delayed. I believe I even saw some for my business over the holiday but I do not track my reviews too closely (I know, I should).

Forum discussion at Local Search Forums.