Google is testing a new button for the Local Service Ads to “message multiple businesses” instead of just messaging one business at a time. We saw something like this before, but it only showed up after you messaged the first business.

This was spotted by Matt Casady who posted some screenshots on X – where he saw that button at the bottom of the Local Service Ads listings. I see it at the top, here is my screenshot:

Then when you click on it, Google lets you select which advertisers you want to send the bulk message to:

Matt posted other screenshots of this:

I assume some advertisers might not be happy about this and some might be happy about this.

Forum discussion at X.