A month ago, I interview Gary Illyes at Marketing Land and covered this bit at Search Engine Land but it got lost. In short, Gary Illyes from Google said that machine learning and artificial intelligence within the search algorithm can be used to make new ranking signals.

He said that Google can use it to say if you combine ranking signal A with ranking signal B, we can make a new ranking signal C that helps improve quality of the search results.

Here is that transcript bit:

Here is the audio for that part of the interview:

Gary did not say if Google does do this now but said they can do this. Are they? What do you think?

Forum discussion at Twitter.