Let’s say your company name is Google and then after 17 years (and 28 days) you decide to change your name to Alphabet – just a theoretical name change. So you remove Google from all your home page and change it to Alphabet. Did you know that the home page can still rank for the word [Google] even if you removed that from your page?

John Mueller of Google said Google can still rank a page for a specific keyword, even if you remove that specific phrase or word from your page. John said on Twitter “If we know a text used to be on a page, we might continue to show the page even if the text has been removed.” John gave an example, “if a company changes its name, you’d still want to find the website if you searched for the old name.”

Here are those tweets:

If your company does something bad, keep that in mind.

Forum discussion at Twitter.