Google announced they’ve been crawling the web for health and medical information and then had them fact checked by “medical doctors at Google and the Mayo Clinic for accuracy” and is soon going to be providing much more detailed medical and health related queries to users.
A search for [frostbite] currently brings up the older knowledge graph, which was launched in December 2013 but soon, you will find a much more appealing version, with graphics and tabs for “about,” “symptoms,” and “treatments.”
Here are before and after pictures:
Here is an animated GIF of this in action from Google:
Google said that one in 20 Google searches are for health-related information and they want to provide a better experience for these users.
Google said:
This should roll out in the US over the next few days for English queries.
Greg Sterling at Search Engine Land has some more information.
Of course, those SEOs at WebMD and other health related web sites can’t be all that happy right now. It all goes back to the swiss army knife analogy by Google.
Forum discussion at Twitter.