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Google Says You Don't Need More Links As You Get More Traffic

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John Mueller of Google answered a question in the Google Hangout on Google+ saying a site that is getting more and more traffic, doesn’t necessarily need to get more and more links to match that traffic increase. Basically the question was does Google expect a site that sees more traffic to also see more links and if not, the rankings might decline?

Here is the actual question:

Here is John’s answer:

Here is the video embed at the start time:

Forum discussion at Google+.

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