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Google Mother's Day Weekend Search Algorithm Update

Google Mother's Day Weekend Search Algorithm Update

I am seeing signs of a possible Google search ranking update that kicked off late Friday, May 6th and has really spiked this morning – May 8th – also Mother’s Day in many regions. There is both a lot of chatter in the SEO forums and many of the tools are showing volatility in the Google search results rankings.

I do try not to post on the weekend but this morning the signals I track around these updates really spiked – so I figured I’d do a special weekend and Mother’s Day story about this update.

The last update we reported on also went unconfirmed, the May 1st update. Things calmed down a bit since May 1st but again, the Google search results started to spike a couple of days ago.

SEO Chatter

Here is some of the chatter from SEOs about this possible Google update from both WebmasterWorld and some comments here.

So that is some of the chatter from over the weekend from within the SEO community.

Google Tracking Tools

The Google search tracking have also started to notice big changes in the Google search results. Here are screenshots from the tools as of this morning.

Semrush:

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RankRanger:

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Advanced Web Rankings:

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Cognitive SEO:

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Accuranker:

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SERPmetrics:

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Advanced Web Rankings:

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Mozcast

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So there does seem to be some sort of Google update going on this Mother’s Day weekend. Have you noticed any changes yourself?

Forum discussion at WebmasterWorld.

Update: A lot of chatter on this continues into Monday – more in the forums and a lot on Twitter and the comments below.

Glenn also shared these charts:

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