A few weeks ago I spotted a thread at the Local Search Forums where someone shared a new user interface for the Google My Business Dashboard or a newsih business being verified in GMB. Now Google kind of gamifies the process of completing your Google My Business profile with incentives.

You can click “Unlock your plan” by adding a cover photos, uploading business photos, adding your hours, viewing your analytics, adding a business description, checking your listing on Google Maps and by downloading the app.

Here are screen shots:

Andy Simpson just spotted this the other day as well:

Forum discussion at Local Search Forums and Twitter.