Google announced their next steps in what they think will improve display ads across desktop and mobile platforms.

In the next few months, Google will begin rolling out “several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick.” These tools are aimed at giving more ad options for advertisers, while making it easier for advertisers to produce, track and analyze these ads.

The new ad formats include:

Mobile lightbox Engagement Ads
TrueView ads for AdMob network
Anchor ad format in mobile
Magazine style text ad format for AdMob network
Plus a few new tools (a) auto-resizing tool, (b) Flash-to-HTML5 conversion tools and (c) 29 HTML5 and in-app formats available in DoubleClick Studio Layouts.

Forum discussion at WebmasterWorld.