Google’s John Mueller told one publisher that “it’s possible that there’s just no SEO solution” to your Google ranking issues. He said sometimes it is not a technical or link building issue, sometimes it has to do with your content and your product and that “the site strategy is now obsolete.”

John Mueller said this on Reddit when asked “If I hire an SEO expert service would they be able to find out whats wrong with my website and help me improve it?” Here is the full question:

John Mueller replied in full saying:

I guess the only strategy here would be to have your content talk about something else, a service or product that isn’t obsolete. The deal is, I suspect a lot of people reading this do write content on products and servers that are not obsolete but yet also saw their traffic from Google Search see a similar gradual decline?

Forum discussion at Reddit.