We are seeing big volatility again in the Google Search results as of yesterday and today, which might be the tail-end of the November 2021 Google core update. Yep, talk about timing – the Black Friday shopping is in high gear today and tomorrow. And yes, we know these core updates take about one to two weeks to fully rollout, and Google has not yet confirmed it is done rolling out. Can these tremors be unrelated to the core updates? Sure – anything is possible. But this is an update to the early big changes we saw the first 48 hours of this rollout.
The tools are pretty much all showing high volatility – some started to show the changes yesterday, on November 24th and now most are showing a spike in changes in Google’s search results today, November 25th on Thanksgiving Day.
SEO Chatter
There is also a lot of chatter around these changes for a Thanksgiving week. Here is some of that chatter from WebmasterWorld:
Here are some of what people are sharing on Twitter:
And many more on Twitter just scroll through the responses there…
Tracking Tools
The tracking tools are showing big changes as well.
Mozcast:
So it seems like something has heated up in the past day or so, during the biggest online shopping season of the year.
