The past couple of weeks have been pretty volatile in terms of Google organic search results rankings and now we are running into Thanksgiving – where we generally see a lot of of changes – even though Google has said in the past they won’t make changes around this shopping season. That being said, Google’s John Mueller spoke about these November updates in terms of links.

In any event, we know Google keeps working on making its search results better now, even if that means some businesses may have a negative outcome due to those changes.

That being said, John Mueller from Google talked about links around this update in yesterday’s video hangout.

Glenn Gabe asked John about the impact of links with these specific updates and John basically said it is probably a lot more than links that are impacting some sites. In general, he gave that core update advice and said yea, also clean up your links if they are very bad. What could have happened is that Google devalued a bunch of links with one update in November, also did some other baby algorithm tweaks, and a bunch of different stuff happened over the course of a couple weeks to really shake things up in the search results.

Here is Glenn’s question:

Here is how John read the question:

Here is John’s answer:

He did this between the 54 second mark through about five minutes in. Here is the embed:

Here is how Glenn summed it up in his tweets:

What do you think these November updates were about?

Forum discussion at Twitter.