Google’s John Mueller in this morning’s video at the 22:47 mark said that building too many links in a short period of time is not an issue by itself but rather it is the types of links you are probably building in that time period. He said often it leads to links that are against Google’s guidelines.

The question was If I started linking building and built 200 links in two days and before that, zero links in two years, would Google penalize the site?

John said “it is not the number in the period of time, it is really the type of activity instead.”

Here is what he said:

Here is the video embed:

Oh, I think John might be dressed up like BERT?

Forum discussion at YouTube.