Maile Ohye of Google is one of the best people there are providing clear, concise, understandable and actionable advice to webmasters and small businesses. She did it again in a series of six videos aimed at helping local businesses get online even without their own web site.
Bring your local business online — no website required! via the Google Webmaster Blog has the video series:
I love the Yelp mention, to be honest.
Video #1: Introduction and hot topics (3:22)
Video #2: Determine your business’ value-add and online goal (4:08)
Video #3. Find potential customers (7:41)
Video #4: Basic implementation and best practices (5:23)
Video #5: Differentiate your business from the competition (5:09)
Video #6: Engage customers with a holistic online identity (4:51)
Forum discussion at Google+.
This post was pre-written and scheduled to be posted today. FYI, I am offline today, so if Google does a Penguin update – I won’t get to it until Monday.