Yesterday, Google came out with a really nice new PageSpeed Insights tool upgrade that in many cases shows the real-user page speed metrics based on Chrome user data. But in many cases the report shows “unavailable” mostly for smaller sites that get less traffic that a larger site.

Why is Google showing “unavailable” – simply because they do not have enough data to measure the page speed of that page yet. Google explains:

For my corporate site, as I said yesterday, it gets an unavailable message, because it gets a lot less traffic than a news site like this one:

That message is a turn off for some, as Alan put it:

Google’s John Mueller did share a bit more information about the source of this data:

The question people are asking is what is the threshold for when data might show in that box for less popular sites?

Forum discussion at Twitter.