Honestly, I am shocked that we are seeing so many fluctuations, reversals and changes to Penguin hit sites. Today, there are more changes with sites impacted by the Google Penguin algorithm. Google has NOT confirmed any of this, I didn’t reach out to them to confirm. I will but I doubt I will hear back.

Let me catch you up on what is going on…

On Thanksgiving day, Google started to reverse Penguin penalties (I know Google doesn’t call them penalties). This was a good thing and Google actually confirmed this was part of the Penguin 3.0 rollout. Then on Thursday, those gains were rolled back for many. When John Mueller of Google was asked about it, he didn’t seem to know what was going on.

Now this morning, the reversals seem to have been reversed and now sites hit are Penguin free, or at least some.

The SEO community is buzzing about it on two WebmasterWorld threads, several BlackHat Forums threads and Twitter.

Here are some quotes from those discussions:

What makes me really sad is that we have not seen so much fluctuation in the Google algorithm during the holiday shopping season since 2004, the Florida update. Since then, Matt Cutts has told us time and time again, they would minimize any algo updates during the holiday season. With him gone, is that also gone with it?

Forum discussion at WebmasterWorld, BlackHat Forums and Twitter.

Image credit to BigStockPhoto for Penguins in a row