Paul Haahr, who has been with Google for over 16 years, working on core search problems and solutions posted a 20 tweet thread on why Google ranks what they rank. It stems from an SEO challenging the morals behind how Google’s ranking algorithm works.

I feel it is important to share the tweets with everyone, because they are thoughtful and do show a lot of the reasoning behind why Google search does what they do.

Hope you enjoy this read as much as I did.

Forum discussion at Twitter.