RKG spotted a new Google test with the Product Listing Ads, where Google will show an option to expand the products listing ads in the web search results to show up to 16 products in total.

Yes, Google will completely push down all the organic search results, which they do even without clicking on the expander because of the top AdWords ads and then the first line of product listing ads.

Here is an animated GIF showing the action of clicking on the expander and pushing down the organic ads even more.

Pretty serious stuff here, don’t you think?

You can read some of the webmaster feedback at Google+, where one said:

Forum discussion at Google+ & Threadwatch.