This isn’t exactly “new”, it’s been like this for a week or more but when you search for popular brands in Google’s search results, if they have Google+ Brand pages – the search results for that brand will add the Google+ information.

The added details include:

Link to the Google+ Brand page
Most recent Google+ post
Most recent Google+ photo

Here is a picture of a search for [Macy’s]:

A WebmasterWorld thread is waiting for Google Product Search and +Brand pages to be combined where searches for products return not just product images but Google+ data from the merchant/brand.

Forum discussion at WebmasterWorld.