Last night, as I covered at SEL, Google Posts went live to all businesses verified within Google My Business.

Google Posts are an instant way to post a message to your customers and prospects in your Google Local business listing in Google Search. Here is a message I just posted minutes ago:

See the photo of my team, the message and the learn more button, that is the Google Posts part. I was able to inject that into the Google search results within seconds.

How, go to Google My Business and click on your listings. Then on the left side there is a “Posts” button in the navigation which takes you here:

Then click on the add post and you can fill out a form with a photo, description, a call to action button and even add an event date/time. This is what I wrote:

Then, you can preview it:

After you click publish, it adds it to the log of Google Posts in your business:

And of course, posts it in the Google search results immediately.

Please don’t abuse this and make Google take away this feature from businesses.

Forum discussion at Google My Business Help.