The other day, Google announced a feature built into Chrome named pre-fetching. It isn’t new but Google is talking about it again and it is scaring webmasters.
To best describe what it does, see this short video:
Why is this scaring webmasters? Simply because it can skew the web analytics.
A WebmasterWorld thread shares some of those concerns. Here are some quotes:
You’d have to assume Google Analytics would handle this fine, but other packages?
What about data plans and bandwidth charges?
Are you concerned? Personally, I am not.
Forum discussion at WebmasterWorld.