Google is promoting the Google Lens feature in the mobile search results based on the type of query you enter. Google has a promotion box smack in the middle of the search results page that says “search what you see, camera search” with a picture of a dog on its back.

Here is a screenshot of this in action, which I found via Glenn Gabe via @TNotermann, but I can replicate it:

Glenn Gabe thinks this might have to do with the upcoming Search On event – maybe?

Google Lens is magical and I am glad Google is pushing awareness of it.

Forum discussion at Twitter.