Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this on X, “using schema doesn’t give you a ranking boost,” adding, “Schema doesn’t make you rank better.” He even said that “Schema has nothing to do with rankings.”

So if someone tells you that you can expect your page’s ranking to go up in Google Search after you add some schema markup or structured data, that is false. We covered this topic a few times, including structured data is not a ranking factor and said even if you get penalized for structured data misuse, it won’t result in a ranking drop but rather the removal of rich results in search. Google did add that it can help them identify product review content.

Here is the full quote of what Danny Sullivan said on this matter on X:

Here are those embeds:

Forum discussion at X.