Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, AdSense for Domains, and Programmable Search Engine.

Google wrote, “In August 2023, we announced that we will require partners using our Search Ads publisher products (AdSense for Search, AdSense for Domains and Programmable Search Engine) to use a certified CMP that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK. View the list of Google-certified CMPs.”

This was suppose to go into enforcement on January 16, 2024 but now it will be February 1, 2024. “This announcement serves as an important update that we will now begin enforcement on February 1, 2024 and are providing partners with an additional tool to serve ads in certain circumstances if consent is not available,” Google added.

In fact, for a couple of days now, AdSense publishers have been getting notices about policy violations around this issue. There is a new thread at WebmasterWorld and several at the Gogle AdSense Forums with complaints.

For more details, see this help document.

Forum discussion at WebmasterWorld and Gogle AdSense Forums.