While it has been calm for the past several days, today is a new day and I am seeing some signs of more volatility and ranking fluctuations as of the past 24 hours or less. Some of the automated tracking tools are picking it up, and I am seeing some renewed chatter in the SEO industry.

Maybe this is a continuation of the delayed helpful content and link spam updates or maybe this is a new Google search ranking update? It is super hard to say. We saw some big turbulence days before Christmas and then things clamed down a lot.

So what are we seeing?

SEO Chatter

Here is some of the renewed chatter in the WebmasterWorld forums:

I am also seeing some chatter in the comments area here:

There is also this?

Google Search Tracking Tools

Here are what the tools are showing as of this morning, some have not yet updated:

RankRanger:

Semrush:

Cognitive SEO:

SERPmetrics:

Mozcast:

Advanced Web Rankings:

Accuranker:

Algoroo:

SERPStat:

It is a bit early with the volatility right now, but Google Search does seem to be heating up right now… Which is weird since Google said they try to slow these things during the holidays for safety reasons. So maybe it is not what we think it is?

Forum discussion at WebmasterWorld.