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Google Search Algorithm Ranking Update Winter Blast

Google Search Update Frozen Movement

Last week we reported on the early signs of big Google Search ranking volatility, fluctuations, chatter within the search results. We just don’t know if that was related to the ongoing November 2023 reviews update, tremors from the recently completed November 2023 core update or something new and unrelated to those two updates.

Over the weekend, I’ve been seeing a winter blast of SEO chatter, and many of the tools are still very volatile, some more than they were previously.

The chatter and the signals I track are even more heated than when I first reported about it. It seems like there was this really big shift in the past few days with the Google Search results.

Google Search Volatility Tracking Tools

Semrush:

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SimilarWeb:

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SERPmetrics:

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Advanced Web Rankings:

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Cognitive SEO (seems stalled):

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Accuranker:

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Mozcast:

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Algoroo:

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SERPstat:

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Wincher:

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Mangools:

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SEO Chatter

Here is the chatter I see within the SEO community from this site and WebmasterWorld:

That is just a sampling of some of the chatter within the industry since my last story on this Google search ranking volatility.

What are you all seeing?

Forum discussion at WebmasterWorld.

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