You’d expect that the Google search ranking volatility would calm as we get closer to the holiday break, Christmas timeframe. But no. Google’s search ranking volatility is ever so heated, or shall we say, cold, as we approach the holidays.
There are now well over 1,200 comments on my last post on this topic and the comments aren’t slowing down. The ongoing WebmasterWorld thread is also superheated. And the Google tracking tools are almost all showing huge volatility as we end the 2023 year.
Why is it so heated, even as we approach the year-end?
It just seems like the volatility has surged after the end of the November 2023 reviews update. Again, we have had no confirmed updates since then and the search results have been incredibly volatile.
Google Tracking Tools
Here is what the tools have been showing over the past month.
SEO Chatter
Here is some of the selected chatter from the industry, via WebmasterWorld and here. The chatter has been going on for a couple of weeks now but here is some of the more recent chatter:
It has been a wild ride since the end of the November 2023 reviews update.
What do you all think is going on?
Forum discussion at WebmasterWorld.
