Something is going on and it is getting bigger and bigger as time goes on. On September 2nd we reported significant changes in the Google search results, it seems Google did an unconfirmed Google algorithmic tweak but they said it was not Penguin. Then Tuesday we reported another shift in chatter which now seems to be escalating over the past 24 hours.

Let me first quote John Mueller of Google who said it wasn’t Penguin this morning, he said on Twitter that this is nothing specific:

But an update it seems to be, if not Penguin, then maybe something related to September 2nd or something else.

There is a lot of ongoing chatter at Black Hat World forums and WebmasterWorld. Here are some recent quotes:

@vladrpt has been posting a ton of this on Twitter as well.

The comments on Tuesdays post here and the September 2nd posts here are close to 400 comments together. So this is a hot topic.

Mozcast showed really hot weather:

Accuranker spiked a bit on Tuesday:

RankRanger also showed a spike:

So what is it? Maybe Google is testing Penguin but I believe this is just tweaks to September 2nd’s update.

Forum discussion at Twitter Black Hat World and WebmasterWorld.