I am seeing some very limited and niche chatter around a possible Google algorithm and search ranking update starting over the weekend. There is chatter at both WebmasterWorld and Black Hat World Forums with folks noticing ranking changes and traffic changes from Google organic search. It is extremely limited chatter but more than the norm and the tools that track Google changes really don’t show much volatility. So either this was a small blip, something that is being tested, something that is about to touch down or just some random weirdness and a higher scale.
Here are some of the quotes from those threads:
This is the Black Hat World chatter:
This is the WebmasterWorld chatter:
So there is more than normal black hat vs white hat chatter. The tools are not showing any significant changes:
Mozcast:
SERPmetrics:
Algoroo:
Advanced Web Ranking:
Accuranker:
RankRanger Desktop:
RankRanger Mobile shows changes:
SEMRush:
Have you noticed any changes over the weekend? Can you let us know more? Mobile, desktop, both? Niche? Spammier industry? Let us know.
Forum discussion at WebmasterWorld and Black Hat World Forums.