We were all expecting Google to post that the helpful content update started to roll out earlier this week but it is Thursday and Google has not posted it yet. I did see some chatter start yesterday, Wednesday, August 24th. But Google has not confirmed the rollout has started and the chatter, to me at least, does not seem large enough, to be related to the helpful content update.
I am sure now that I wrote this, Google will confirm the update any minute now.
Update: And Google did, the Google helpful content update is now officially rolling out, more here.
But as of right now, at the time I am writing this, which is at 3:30 am ET (I am traveling), Google has not posted or updated its updates page with any news on the helpful content update. I even emailed Google yesterday to get an ETA on this helpful content update, and I have not heard back yet.
SEO Chatter
But the ongoing WebmasterWorld thread has some new chatter as of yesterday with some noticing big swings in their rankings. Here is what I see:
I am just not sure if this chatter would be helpful content update levels of chatter.
Google Tracking Tools
The automated tracking tools are showing mostly calmness, but some showed spikes:
Are you noticing anything big from yesterday?
Forum discussion at WebmasterWorld.
