Are you dizzy yet? The Google search results are still super volatile and we are seeing high levels of chatter spike back up over the past 24 to 48 hours and the tracking tools are also running incredibly hot. There is just so much going on right now in Google Search for an SEO that taking off for Christmas might not be an option for many.
This story was originally published on December 17th at 7:50am ET but I wanted to add more data through Sunday, December 19th. In short, the chatter and fluctuations have continued and they actually spiked in a big way on December 18th. I have added a new section below for what is new with the volatility.
Just when you thought we had enough, we didn’t. As I mentioned just before, we had tons of updates this past year, both confirmed and unconfirmed Google search algorithm updates. It seems like this is ongoing volatility from earlier this week and it is hard to say if it is all directly related to the ongoing product reviews update or not.
SEO Chatter
The ongoing chatter at WebmasterWorld is spiking like said. Many SEOs are talking about the results bouncing all around, like you’d see with a big update. Here is some of that chatter:
It goes on but I don’t want to just copy and paste all the chatter there.
Tracking Tools
The tracking tools are also really hot right now, virtually all of them are showing significant volatility over the past couple weeks and it spiked again over the past 48 hours. Here are some screenshots from these tools.
So yes, a lot of signs point at a big update but what exactly is this update is hard to say for sure, there is a lot going on. It can be core update corrections, it can be the product reviews update, can be some unannounced spam effort or algorithmic shift or something else.
Recent Confirmed Google Updates
So let’s summarize the confirmed updates we had recently:
December 2021 product reviews update on December 1st (still rolling out)
November 2021 local search update on November 30 through December 8th
November 2021 core update on November 17th through November 30th
Google November 2021 spam update on November 3rd
Google link spam update on July 26th through August 24th
Google July 2021 core update on July 1st through July 12th
Google Spam Update Part One on June 28th
Google Spam Update Part One on June 23rd
June 2021 core update on June 2nd through June 15th
Google Predator Update around June 10th
Google Page Experience Update between June 15th through September 2nd
Google April 2021 Product reviews update on April 8th
And actually more confirmed ones and plenty of unconfirmed updates.
I do hope your stress levels are manageable before the the upcoming holiday season.
Updated On December 19th
So like I mentioned above, we are seeing a spike in chatter and fluctuations on December 18th, this past Saturday.
Here is the updated chatter on WebmasterWorld:
The tools have remained super hot also:
Semrush:
Advanced Web Ranking:
Accuranker:
Cognitive SEO:
SERP Metrics:
Algoroo:
RankRanger:
Mozcast:
Forum discussion at WebmasterWorld.
