There seems to be significant SEO community chatter along with most of the tracking tools showing big volatility in the Google search results in the past 24-hours. This comes just a day or so after Google confirmed the December 2020 core update is done rolling out and on the 8th day of Chanukah.
I figure 8th Day is a good name for a band or something, so why not for a Google update. Okay, in all seriousness, it is weird to see such big fluctuations right after a big core update has officially rolled out. Maybe Google wanted to put a line in the sand and not have one big update overlap with another update. Google has overlapped big updates before, sometimes more than three big updates in the same week. And it makes it impossible for SEOs and site owners to know what is going on.
So what is going on? I doubt Google would talk about this update, the 8th Day update, but I do doubt it is the core update. Google wouldn’t confirm it was done rolling out and then have it continue to roll out. Maybe it is another update of some sorts or maybe it is tweaks to the core update? I really do not know. It also might be related to suspected but not confirmed indexing issues with Google.
Here is some of the chatter from WebmasterWorld and Black Hat World forums:
There are also comments on this blog about the changes:
Here are the tracking tools, some are not yet updated this morning but I will update later throughout the day.
So what are you all seeing?
Forum discussion at WebmasterWorld and Black Hat World.