We may have had one of those smaller unconfirmed Google Search algorithm and ranking updates over the weekend. It may have started on Friday, July 23rd and spiked more on Saturday July 24th.
I am also wondering if the fluctuations may be related to the soft 404 bug fix, but I do not know. Or maybe folks are noticing less Google traffic from the review stars bug?
Update: Google has announced today a link spam update is being released over the next two weeks. I was going to say the chatter felt like it was more visible in the more black hat areas but maybe this is unrelated since this update reported below was Friday and Saturday and Google said there is a new update today, Monday.
SEO Chatter
There is some chatter, as well as the tracking tools showing signs of an update. Again, this is not a massive core update, but those typical smaller unconfirmed updates that I have not reported on in some time (at least some time for me).
Here is the chatter from WebmasterWorld and Black Hat World:
Here are some tweets:
Tracking Tools:
The other tools are more calm…
Did you notice big ranking changes or traffic changes since this past Friday?
Forum discussion at WebmasterWorld and BlackHatWorld.