There has been a heck of a lot of chatter from the SEO industry over the weekend, starting late Friday, June 10th, and then heating up June 11th and June 12th. Google has been doing this weekend updates for a couple of months now, all going unconfirmed, outside of the product reviews update and the June 2021 core update. Just check out the Google search algorithm updates section, you’ll see all those weekend updates listed there and no, Google did not confirm most of them.
Not only is there a lot of chatter from the SEO industry, honestly, more than from the core update we had a couple of weeks ago, but most (not all) of the tools show fluctuations in the Google search results above the norm.
This might be the last bits of the June 2021 core update or maybe it is just more of the same from Google? But generally we would not see such huge chatter at the end of a core update cycle, this Tuesday will be the two weeks since it first began rolling out.
SEO Chatter Around The Update
First, let me quote some of the chatter from WebmasterWorld that started Friday afternoon, June 10th:
That is just a sampling of the chatter at WebmasterWorld, like I said, the chatter is much higher than what we saw with this past core update.
Tool Provider Data Around The Update
Here are what the tracking tools are showing, note, not all are showing huge changes but some are showing changes. None of the tools are showing changes as high as they did with the core update. So the chatter is not in sync with the tool providers this time but you will see:
So check your rankings and Google organic traffic from this weekend over a hot cup of coffee and let me know if you are seeing anything unusual in the comments below.
Forum discussion at WebmasterWorld.
Update: Looks like Google confirmed the last bits of the core update ended on June 12th: