Google may have started to release another Google search ranking algorithm update starting Friday, March 18th through today, March 20th. This is an unconfirmed update but unlike the last one we reported, we have both chatter from the SEO community and also the tracking tools are picking up on it. I am calling this the Spring 2022 Google search ranking update – since this is the first day of Spring today (in my location).
SEOs began to notice ranking changes and traffic changes from Google organic search on Friday morning, around 7am ET on March 18, 2022. The fluctuations and ranking changes has continued through the weekend. Like I said, Google has not confirmed or announced any update at this time, so it is one of those unconfirmed updates I report on frequently enough.
I did ask Google later today if they can confirm this update or not and it seems like Google is not going to confirm this one:
Update: And Danny Sullivan of Google asked around, and there is nothing specific going on:
SEO Chatter
Here is some of the chatter from the WebmasterWorld with folks saying they saw big traffic swings from Google search. Some as much as 40% or more and others are saying things are bouncing around between Friday and Sunday.
Here are some quotes from the thread:
Tracking Tools
The tracking tools, at least some of them, are showing some big changes. I do find it funny how there is few talking about what the tracking tools are showing yet but I do prefer it that way.
Here is what the tools are showing:
So, are any of you noticing any big ranking or Google traffic changes since Friday through the weekend?
Hope your first day of Spring (or fall) is going well.
Forum discussion at WebmasterWorld.
