I often post about Google ranking volatility and search ranking algorithm updates but I rarely post about them on a weekend. But I just had to this Sunday morning; the tools are literally all reporting massive and explosive volatility this weekend and the SEO chatter is also very high.
I know we just reported one of these updates a few days ago but it is even more heated, even more explosive, than mid-to-late last week. This weekend, is off the charts for many of these tools.
Google did fix the Google News indexing bug on Thursday/Friday, so I doubt that is related. And Google is still radio silent on any confirmed type of update. The last update Google confirmed was the April 2023 reviews update and the last core update was the March 2023 core update. Google did say on Friday that when they have an update to confirm, they will confirm it – they added that there will be confirmed updates in the future.
Previous Recent Unconfirmed Updates
Just to catch you up, we last reported about an unconfirmed Google update around July 12th/13th, then around July 6th or 8th and then on June 28th and 29th and then again June 23rd then on June 19th we reported about ongoing heated volatility with Google Search. We also reported on an update on June 14th, one around June 14th and ongoing, then June 6th then around May 22/23rd, then around May 17t, then on May 10th and the other around early May.
Google Tracking Tools
Here is what those tracking tools are showing over the past month or so, especially with today’s volatility:
SEO Chatter
There has been a spike in chatter also amongst the SEO community both at WebmasterWorld and the comments here.
Glenn Gabe also posted some specific examples:
It is the weekend, so chatter is generally lighter but man, these tools are on fire.
What are you all seeing this weekend?
Forum discussion at WebmasterWorld.
Update: Monday charts are super heated as well, but the SEO chatter died down a bit:
