I am seeing a much bigger spike in chatter within the SEO community this morning around another Google search ranking algorithm update. It might be related to the ongoing Google February 2023 product reviews update or it might be something new. Right now, the tools and the chatter within the community are pretty extreme.
The February 2023 product reviews update kicked off on February 21st and we saw some volatility the days following. Then we saw a spike in volatility around February 25th and now again, we are seeing big swings on February 28th and March 1st. Again, it is unclear if the latest spikes are product reviews related, you’d think by now most of the volatility would be done with this update (but who knows).
SEO Chatter
The folks in the WebmasterWorld forums and in the comments here started to notice big swings again in the past 24-hours. Here are some quotes:
Google Tracking Tools
The tools are pretty volatile too in the past 24-hours. In fact, I have not seen Semrush this hot in a long long time.
So there does seem to be something big going on, if it is the ongoing product reviews update or something else, I do not know at the moment.
Update: It might be product reviews related:
Forum discussion at WebmasterWorld.
