Since the Google February 2023 product reviews update on February 21st, we’ve been seeing some pretty big swings in the search results – a lot of volatility, more than the norm. And that continued through the past weekend.
As a reminder, we reported on very big fluctuations on March 1st, spikes on February 25th and now again this weekend.
It just seems weird that we are seeing so much volatility from this single update. There is a lot of folks who said they got hit initially, saw a recovery during one of these tremors, then again. So it may be that Google is tweaking this update, or another unconfirmed update was also rolled out at the same time. It is hard to know for sure but there is a lot of volatility over the past couple weeks. I suspect this confirmed product reviews update will be done soon.
Google Tracking Tools
Here is what these tools are showing for the weekend – a lot of them were pretty heated over the weekend:
SEO Chatter
Here is some of the SEO chatter from over the weekend from WebmasterWorld and here:
Have you noticed much over the weekend?
Forum discussion at WebmasterWorld.