Pretty much all the tools that automatically track the volatility and changes in the Google search results are still showing major volatility. It is unusual because the November core update should be long done and the December product reviews update shouldn’t be this volatile – or at least not at this point.
All the tools are pretty much at peak core update volatility levels but yet, we are not going through a core update right now and we are two weeks out after the product reviews update first touched down.
It seems this spike started back up around December 9th and has not cooled down yet.
Here are what the tools are showing, in no specific order of any tool:
The chatter is not as insane as these tools, there has been chatter, maybe a little more than the normal daily chatter but not core update level chatter.
The ongoing WebmasterWorld thread and Black Hat World has a bit going on, let me share some quotes. It really started to spike a bit there on December 9th or so with the chatter but again, not insane levels.
So since December 9th or so, things started to heat up again but it has not cooled down at all.
Glenn Gabe shared these charts of sites hit by the products reviews update:
Have you noticed big changes and if so, is it more core update related, product reviews update related or something else? Or maybe it is just the new normal of super volatile Google search results, more so than what we’ve seen over 2021?
Forum discussion at WebmasterWorld and Black Hat World.
