I am seeing signals of yet another Google search ranking algorithm update. There is a lot of new chatter from within the SEO community starting yesterday August 6th through today August 7th about ranking changes. Some of the tools are showing higher than normal fluctuations as well this morning.
As you know, we cover a lot of Google algorithm updates and they happen frequently. But I try to only cover the ones where I see both an increase in SEO community chatter. So when SEOs begin to take notice and we have not just a few, but a larger number of SEOs in the community noticing changes to the sites they manage. Then I also look to validate that chatter with the Google rank checking tools to see if they see a spike.
In this case, I am seeing clear signs of an increase in SEO community chatter around a Google update and also many, not all, of the rank checking tools are showing higher than normal fluctuations. It is super early, so hard to say what it is – but Google has not yet confirmed anything.
Here are some quotes from WebmasterWorld and Black Hat World:
Maybe it was a glitch with Google Analytics? Or maybe not?
Here are the rank checking tools:
We even saw some local fluctuations from BrightLocal, which should be unrelated to organic web search:
Are you noticing any changes to your rankings and Google organic traffic?
Forum discussion at WebmasterWorld and Black Hat World.
I have a new story on what you are seeing on the afternoon of August 10th over here.