The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still super volatile and the fluctuations and chatter are heated.
Maybe I am wrong and Google is about to announce another helpful content update or core update tomorrow? But I would highly doubt it at this point in time.
Maybe this is leftover volatility from the reviews update? Maybe it is just normal Google flux. But there is a lot of flux, more than just the normal unconfirmed Google search ranking algorithm updates I report on.
I’ll show you the SEO chatter and what the tools are showing:
SEO Chatter
Here is some of the SEO chatter, the public discussions of SEOs talking about ranking fluctuations, that started after the Reviews update was completed. The chatter is both from WebmasterWorld and the comments on this site:
Those are just some of the hundreds, if not, thousands of complaints that cropped up after the Reviews update was done.
Google Tracking Tools
Many of the tools spiked over the weekend as well. I made a GIF of all the tools here as well – to spice things up a bit:
How was your weekend so far? I know it is Sunday but figured I’d post this today based on all the concern I see in the SEO industry.
Forum discussion at WebmasterWorld.
