Google has confirmed that on June 28, 2021 it has released part two of the search “spam update.” Part two of the update started and completed on a single day, June 28th, like part one did on June 23rd. This impacted global searches across both web and image results.
So far, I am honestly not seeing that much of a reaction or signs of a big change in Google Search. I’ll share more details below on what we are seeing.
Part one did not make a huge splash in the SEO industry as far as I could say.
Google said on Twitter “The second part of our spam update has has begun today, and it will also conclude later today, unless we share otherwise.” So like part one, this part two was also started and concluded on the same day – June 28th.
Like part one, this part two impacted searches globally across both web and images:
SEO Community Chatter
Here is some of the chatter I see in the ongoing WebmasterWorld forums. It is very light chatter, mostly with continued complaints about too much spam being in the search results. The chatter is early, the update was still rolling out when these comments were added. I am seeing very little chatter also in the black hat forums.
Tracking Tools
The tracking tools are also showing very little to no real change here. Less than in the first spam update. Here is what I see:
Maybe it is just too early to see any real changes from this spam update or maybe the changes are targeting some very niche spam that would not be seen in such a big way like a more general core update?
What do you all think?
Forum discussion at Twitter and WebmasterWorld.
