Over the past few days, the fluctuations and volatility seen in the Google organic search results seem very unusual. Searcher behavior is probably changing and maybe with that, the search results are changing for many categories. So maybe this is the new normal? There is chatter but the tracking tools are showing very unusual patterns.
Here is some of the conversation at WebmasterWorld:
And the tools are going a bit haywire.
SERP Metrics is literally off the charts:
It feels like every week I am now reporting on a Google search ranking update – so I apologize. But things in general seem very unstable.
I hope you are all managing okay!
Forum discussion at WebmasterWorld.
