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Google Says There Is No SEO Benefit For Either Dynamic Rendering Or Server Side Rendering

Dynamic Rendering Google

Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to use it. But that does not mean it would hurt your rankings, today, to use dynamic rendering compared to server-side rendering.

Google’s John Mueller responded to a question on Reddit where the person asked, “Anyone know of any case studies looking at switching from dynamic rendering to server side rendering?” Adding “This will be a heavy lift that was struck down before so I hoping to find good data.”

John responded right away by saying, “There are no SEO ranking bonuses for implementing it one way or another.” He added “they’re just different ways of making the content indexable (as is client side rendering).”

Here is the full block of what he said:

So yea, if you have this all implemented today, on your next redesign, go without dynamic rendering. If you have the resources to change it out, then it might make sense to do that. Otherwise, add it to the queue and do it when you can.

Forum discussion at Reddit.

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