Ted Ulle, Tedster in WebmasterWorld, a person I highly respect in the industry, wrote a heart-felt post in the forums.

He basically explained why SEOs should be humble in what they do and be cautious in how they view Google’s changes and think deeper in how they deploy their SEO decisions. Why? Because Google is smarter than most of you and definitely smarter than Ted or myself.

I know many many SEOs that tried to work at Google and have failed throughout the interview process. Many of those people are probably smart enough but don’t necessarily have the culture Google is also looking for in a candidate. But working for Google and working as an engineer for Google is totally different.

Do you understand what goes into Google’s algorithms? I understand it at a high level but the details and how they work, not you or I can build it. Maybe a few people at Google can comprehend the whole thing but it is much larger than one person. Thing is, Google as a whole is way smarter than you or I.

Ted sums much of this up well in this one line, where he says Google focuses on their users, you should do the same:

Now, why is this important for SEOs? There is a bigger picture here and you must educate yourself constantly to get a glimpse of just a small piece of the puzzle. You or I will never understand it all, heck – no one really does. The closest person to who may understand all the pieces is Amit Singhal at Google but outside of him, maybe very few.

Ted explains the SEO implications:

I suspect this might make for a good SEO discussion at WebmasterWorld.

Forum discussion at WebmasterWorld.

Image credit to ShutterStock for smart image