I assume by now, you’ve all seen the news that Google has secured ALL searches leading to all their organic search query referrer data to go completely 100% not provided.

In fact, I checked this morning, and this site shows 93.4% of all Google organic search queries as being not provided. What about the other 6.6%? Maybe the SSL migration of Google is not 100% complete yet?

I guess Google felt, what the heck, 70% of search queries were not provided anyway, let’s go all in! Screw online marketers. Screw webmasters. Screw SEOs. Take away their real search queries. Make them depend on getting that data from Google Webmaster Tools, which is far from a complete picture of your data.

I like how skibum at WebmasterWorld summed it up:

It is true.

How can they still give AdWords advertisers keyword data if they won’t give it to organic search results. Heck, require us to use Google Analytics, just give us all the data. But no, Google Analytics isn’t secure enough, only AdWords is? What?

Someone up there at Google needs to make a stand and either say we go all in, even with advertiser data or step back and don’t do this with everything but advertiser data.

Google did send Danny Sullivan a statement:

This should make every webmaster, marketer and SEO angry.

Forum discussion at WebmasterWorld, Threadwatch and Cre8asite.