The SEO community is thinking up names for the Google Reviews rich results algorithm update and what seems to be catching on is Starmageddon. But Danny Sullivan from Google chimed in and said Google internally calls this the “Sept. 2019 Review Rich Results Update.”

Personally, I am a fan of Starmageddon but I was not a fan of Mobilegeddon, which I have said before. The ironic thing is that Danny Sullivan came up with Mobilegeddon despite what Google called it back then.

Now the tables have turned and Danny works at Google and he said it is called boring “Sept. 2019 Review Rich Results Update.” What should we call it? Or who cares? 🙂

Forum discussion at Twitter.